For e-tailers like MatchesFashion.com, print media offers a fresh way to curate the brand. The London-based luxury site publishes a biannual magazine, The Style Report, with two issues at a time—one for men, one for women. The zine features current must-have clothes, accessories, and jewelry, naturally, along with stories about industry tastemakers. The face of the fourth women’s issue is Noomi Rapace, whom you probably know from her turns in Prometheus and the Swedish version of The Girl With the Dragon Tattoo. In the interview, Rapace discusses the contrast between her gritty characters and her real-life love of fashion. “I am not drawn to characters that are just sweet and cute, or sexy, and beautiful, because it doesn’t mean anything,” she says. For the complete issue (and the men’s version, which stars Zachary Quinto), head over to MatchesFashion.com today.
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